What works on X, with receipts.
I collect every X growth tip from creator videos and keep the ones at least two creators agree on. Each tip links to the second it is said. Where they disagree, you get both sides.
- 22 tips
- 9 videos
- 5 creators
- 148 tips screened
- Updated 2026-10-19
Three labels per tip.
Creators
How many different creators say it. Two videos from the same creator count once.
Evidence
Numbers shown: analytics or screenshots in the video. From experience: their own account, no data shown. Claim: no basis given.
In use, Testing
Tips I run on @MrB2Beast right now, or test there as an experiment.
22 tips, strongest first.
- 01
Post every day, but only 1 to 4 times
Show up daily, that part is not up for debate. Volume is where they split: some call more than about 3 posts a day a reach brake, others push 2 to 4 while you are early.
“posting anywhere from one to three times a day is a good amount”
- 02
Break winning posts down into patterns
Go through your saved posts and note the hook technique, structure, engagement trigger, topic and tone. AI does the first pass in minutes. Steal the pattern, never the post.
“steal the proven hooks and frameworks and structures from other people in your niche”
- 03
Audit your last 30 posts
Once you have engagement data, pull your last 30 posts and compare the top and bottom 20 percent by topic, hook and wording. Write down what the winners share and do more of it.
“Analyze performance of my latest 30 posts”
- 04
Re-test what worked, the algorithm keeps moving
Tactics that carried you at the start stop working. Formats rotate every few weeks, so re-check your playbook regularly instead of running it on autopilot.
“what worked for me in the beginning isn't working as well right now”
- 05
Post your YouTube video on X a week or two later
Publish on YouTube first, then upload the full video to X about one to two weeks later. For Jacob C. Edmunds, that video brought in more new followers than anything else he posted.
“a week or two later, I'll post it on X”
- 06
Stick to one narrow topic
Pick 1 to 3 themes and stay there. The argument: Grok files you as a topic account and shows you to people who filter for that topic. Said to matter most below 10,000 followers.
“you can hyperfocus on one specific topic and grow your audience organically”
- 07
Earn reach with content, not algorithm hacks
The old engagement multipliers are gone. Grok reads every post, rewards value and originality, and mutes posts it judges worthless. Make the post worth engaging with.
“it's actually rewarding good content and not some gamified algorithm hack”
- 08
Ride trends and big live moments
The claim: during major events, active users on X jump from about 500 million to over a billion. Join the conversation that is already running instead of starting from zero.
“that literally doubles to over a billion users active on the platform”
- 09
You can't predict the viral one, so ship variants
Tom Crawshaw's first lead magnet post hit 2.4 million views while his posts usually got 50 to 100. A later one triggered just 26 auto DMs. Test many versions and let the outlier find you.
“you never know which tweet is going to pop”
- 10
Save every niche post that clears 75k impressions
Scroll your feed and Explore for posts in your niche with roughly 75,000 impressions or more. Keep them in one doc. That file becomes your reference for hooks and formats.
“finding posts that have, let's say, over 75,000 impressions”
- 11
Widen the benefit to pull more impressions
Frame the benefit so a wider crowd sees itself in it. Early on that buys impressions fast. The catch: broad reach does not always turn into followers from your niche.
“a little bit more general that it pulls a lot more people in”
- 12
DM bigger accounts and build real relationships
Find accounts a step or two above you and start real conversations in DMs. Matt Gray's number is 5 to 10 people a day. Those relationships turn into early support on your next posts.
“don't hesitate just to go and DM five to 10 people a day”
- 13
Follow the key accounts in your niche
If you follow nobody in your niche, your feed has nothing to teach you. Follow around 50 of the key people so your timeline turns into a research tool.
“if you're not following anybody in your industry, in your niche”
- 14
Borrow the sentence structure, swap in your niche
Take a viral post, keep its skeleton and replace the topic with yours. The two posts rhyme, yours is specific to your niche. Use other creators as format inspiration, never copy them.
“these ideas are rhyming, but obviously, this one is very specifically applied”
- 15
Batch content one week ahead at most
What works on X rotates fast, so plan no more than a week out. One creator says 2 to 3 days. Content you make today should be based on what works today.
“The most we do in terms of content batching is 1 week ahead”
- 16
After a viral post, your next two posts get a boost
X shows your next one or two posts to the people who engaged with the one that took off. Have something strong ready so you use that window instead of wasting it.
“interact every time you post, they will always see your next post”
- 17
Define your niche as topic plus ideal follower
Write it as one line: I help [follower] reach [result]. Your ideal follower is someone standing where you stood a few years ago.
“A niche is made up of a topic and an ideal follower”
- 18
Use one clear profile photo and rarely change it
People see your photo before they read a word. Keep it clear, recognizable and the same on every platform. It becomes part of your brand, so change it rarely.
“your profile picture is clear and recognizable”
- 19
Give every post a media element
Image, chart, screenshot, video or voice. The argument: X is a multimedia platform now, so plain text leaves reach on the table.
“Use multimedia in all of your posts, insert videos, insert voice, insert images”
- 20
Open the hook with a specific number
Start the first line with a concrete number. Matt Gray reports that hooks with specific numbers did about 10x better for him.
“specific numbers in the hooks of my content helped them perform 10X better”
- 21
Reply under the biggest accounts first
Start your daily engagement under posts from the largest accounts in your niche, around 10 thought leaders. Then find accounts your size in their replies.
“finding some of the biggest accounts in your niche and start replying to them”
- 22
Skip NSFW, swearing and violent clips
A post with the sensitive content label gets less reach, no matter how good it is. Keep doing it and your account can drop out of search suggestions altogether.
“if a post receives the sensitive content label, it's going to get less reach”
Where they disagree.
Same platform, opposite advice. I keep both sides instead of picking one for you.
- vs
Widen the benefit to pull more impressions
Frame the benefit so a wider crowd sees itself in it. Early on that buys impressions fast. The catch: broad reach does not always turn into followers from your niche.
Stick to one narrow topic
Pick 1 to 3 themes and stay there. The argument: Grok files you as a topic account and shows you to people who filter for that topic. Said to matter most below 10,000 followers.
- vs
Post a lead magnet that asks for a comment
Offer a free resource and ask people to comment to get it. These posts pull a lot of impressions and replies. Tom Crawshaw's first one did 2.4 million views.
Earn reach with content, not algorithm hacks
The old engagement multipliers are gone. Grok reads every post, rewards value and originality, and mutes posts it judges worthless. Make the post worth engaging with.
- vs
Widen the benefit to pull more impressions
Frame the benefit so a wider crowd sees itself in it. Early on that buys impressions fast. The catch: broad reach does not always turn into followers from your niche.
Narrow your niche by who it is for
Cut the topic down to a specific group, for example by age, gender or country. Marcos Ruiz's example is a 45-year-old woman in the US. Fewer creators then compete for the same reach.
- vs
Mix your images and leave some posts bare
Alternate personal photos and infographics, and publish some posts with no image at all. Plain text still works on X.
Give every post a media element
Image, chart, screenshot, video or voice. The argument: X is a multimedia platform now, so plain text leaves reach on the table.
- vs
Batch content one week ahead at most
What works on X rotates fast, so plan no more than a week out. One creator says 2 to 3 days. Content you make today should be based on what works today.
Plan 60 posts for 30 days in one session
Write a month of content in one sitting, about two posts a day, and let a scheduling tool publish it. Matt Gray works this way.
- vs
Don't farm reach with conflict, politics or war
Marcos Ruiz argues Grok favors relevant, original content, so outrage bait is no longer the lever it used to be. Stay with your topic.
Ride trends and big live moments
The claim: during major events, active users on X jump from about 500 million to over a billion. Join the conversation that is already running instead of starting from zero.
- vs
Reply under the biggest accounts first
Start your daily engagement under posts from the largest accounts in your niche, around 10 thought leaders. Then find accounts your size in their replies.
Reply-guy tactics belong to the old algorithm
Jacob C. Edmunds says replying under big accounts for early traction worked while X promoted posts by engagement. Now an AI reads every post and decides who sees it, so the post itself has to carry.
- vs
X rewards content that is viral and very useful
Oleg Melnikov's take: X is not the easiest platform to start on, because it favors content that is already viral and highly valuable. New accounts have to earn their reach.
Reach follows interests, not follower count
Claim from Marcos Ruiz: Grok reads every post and matches it to user interests, so a small account supposedly gets the same shot at reach as a big one.
- vs
Leave at least 3 hours between posts
Give each post room to reach its full audience before the next one lands on top of it.
Quote your own post while it is taking off
When a post starts moving, quote it or reply to it right away instead of waiting. Follow-ups that fit the original pull it back into feeds.
Newsletter
The list keeps growing.
I keep adding videos and testing the strongest tips on @MrB2Beast. The newsletter gets what worked and what didn't, with the numbers.
How this list is made.
Every tip comes from a YouTube video about growing on X. A tip makes the list when at least two different creators say it, and the list is sorted by that count. Tips that are not about X itself, like setting up an AI writing tool, stay out.
Quotes are checked word for word against the transcript at the linked second and stay under 15 words. Everything else is rewritten in my words, so watch the videos for the full context.
Not affiliated with any of the creators. Their videos are worth your time.